The U.S. Department of Homeland Security and the Advertising Council launched the Ready Business Campaign in September 2004. This extension of the successful Ready Campaign, designed to educate and empower Americans to prepare for and respond to emergencies, focuses specifically on business preparedness. Ready Business helps owners and managers of small- and medium-sized businesses prepare their employees, operations and assets in the event of an emergency.
Ready Business was developed in consultation with the following organizations:
- ASIS International
- Business Executives for National Security
- The Business Roundtable
- International Security Management Association
- National Association of Manufacturers
- National Federation of Independent Businesses
- Occupational Safety and Health Administration
- Small Business Administration
- The Society for Human Resource Management
- U.S. Chamber of Commerce
